One local Realtors association is going to great lengths to ensure it remains the premier source of local real estate information and defender of private property rights for the Eastern Shore of Maryland.
Members of the Coastal Association of Realtors, local business representatives and staff met with a marketing consultant on June 23 to begin the process of crafting a dynamic messaging plan aimed to reach more consumers.
“We want the consumers to know that we are the experts in local real estate because that is our only focus,” said Sheila Dodson, CAR executive director. “CAR and its members are the source for all of your real estate needs.”
CAR’s Media Marketing Campaign Committee includes Nicole Abresch, Don Bailey, Lauren Bunting, Austin “Skip” Cox, Gee Dunsten, Ryan Haley, Donna Harrington and Susan Megargee, president of CAR.
The group met with Melynn Sight, president of nSight Marketing, who worked with CAR in the past to develop the organization’s Member Value Proposition of being “Vested in Your Success.”
Sight assisted the group in identifying its goals of promoting CAR as the thought leader for local real estate and defender of private property rights, as well as promoting the value of hiring a Realtor.
“Because we’re competing with different sources for the attention of the consumer, our focus will be on differentiating ourselves to offer what no one else does: accurate, local information,” Sight said.
Part of the process was identifying the concerns and needs of the public.
“Identifying these needs and worries helps CAR to determine how we can better serve the consumer as the only trade association that focuses on protecting private property rights and keeping the needs of the public in the forefront of our minds,” said Sarah Rayne, government and public affairs director for CAR.
Meantime, CAR is seeking suggestions from the general public regarding how the association can assist them. These suggestions could include the type of information a consumer in the buying, selling or investing process might look for on CAR’s website, www.CoastalMDHomes.com. Input should be sent to firstname.lastname@example.org. Please include whether you would be interested in participating in a focus group.