Greg Bassett: Who are we at Salisbury Independent? We’re people like you.

10649507_1472257823051233_6446076181710882963_n

Today marks the 16th issue of Salisbury Independent, and we’ve had nothing but fun in creating every edition. The positive feedback from readers and advertisers has been professionally overwhelming and personally humbling.

People seem to like the Independent, and because they like us, they want to know more about us.

A question often thrown at us: “Who are you guys?”

The answer is that we’re hometown people who have been in the community our entire lives. A reason people like the paper is certainly linked to our roots and community commitment.

We love Salisbury and the Lower Shore; we want to celebrate it and help make it an even better place to live.

So, “Who are you guys?”

Publisher Darel La Prade knows small newspapers and what their vital role can be in a community. Having led dozens of papers over a 35-year career, La Prade has learned from experience that a thoughtful, well-produced weekly print product can do amazing things to bring people together and offer a sense of pride, success and accomplishment.

Editor Greg Bassett knows the community. I respect the people who live here and I’m proud of where I’m from.

Jester

Jester

Whaley

Whaley

Canfora

Canfora

La Prade

La Prade

Koyanagi

Koyanagi

Bassett

Bassett

For me, the Eastern Shore is both home and a place to come home to. For me, serving as a hometown editor is not a stepping stone to bigger career opportunities somewhere across the bridge.

Cathy Koyanagi is a sales and marketing representative who has lived on the Lower Shore her entire life and worked in the local media market for 14 year. She knows the rhythms and experiences of life in a small, close-knit community. Cathy and her husband live in Mardela Springs — they’ve been there 22 years — and swear they’ll never move.

Cathy knows what it’s like to operate a small business, manage tight marketing dollars, meet a payroll, pay state sales and inventory taxes, and work a sales floor 12 hours each day.

Patricia Jester is a sales and marketing representative who knows the Salisbury market, better perhaps than anyone who has ever worked the territory. She has long-held relations with business customers, both large and small.

What makes Patricia extra special is she understands her customers’ customers — she knows how to keep all those entities connected and understands how to craft an advertising message that wins results.

Michael Whaley is a distribution expert who knows how to get more than 100,000 copies of Delmarva-wide newspapers in the correct driveways, news stand racks, newspaper boxes, mailboxes each week — including 20,000 weekly copies of your Salisbury Independent.

Michael is a retired police officer, so precision, courtesy and professionalism are already ingrained in his DNA, and that makes him good at his job.

Reporter Susan Canfora and I have worked together since 1987. In just our 27 years as colleagues, Susan has written more than 10,000 news stories about Lower Shore communities. Suffice to say, she knows her stuff.

Susan is lauded for her professionalism and ability to bond with sources. Her job isn’t to intimidate or threaten the news out of people. Susan demonstrates people skills and a higher mission that the journalism world needs.

Throw in our terrific freelancers — Salisbury native and photographer Tony Weeg, 15-year Shore photographer Kristin Roberts, Delmar native and photographer Julia Kellett, and columnist Kim Hudson (Kim cares so much about her community that she serves on the county school board) and you’ve got an incredible team of skilled and devoted people.

Newspapers aren’t about fancy presentation, with huge photos and headlines that often don’t make sense. Every inch of Salisbury Independent is filled with content intended to reflect what really goes on here.

This is a team that knows newspapers, likes newspapers and respects the power that printed products have in branding a business, announcing a service, touting a trade and celebrating a consumer product.

So, we’re not going anywhere; we’re here to stay.

We are committed to doing business in this community and serving as your hometown source of news and advertising. We will not bend from our goals: Connect readers with the happenings in their community, and connect advertisers with customers who need and benefit from their services.

That’s who we are, and the Salisbury Independent gives us a chance to show you who we are each and every week.

Greg Bassett is editor and general manager of Salisbury Independent.

Greg Bassett is editor and general manager of Salisbury Independent. Reach him at gbassett@newszap.com

As your community newspaper, we are committed to making Salisbury a better place. You can help support our mission by making a voluntary contribution to the newspaper.

You are encouraged to leave relevant comments but engaging in personal attacks, threats, online bullying or commercial spam will not be allowed. All comments should remain within the bounds of fair play and civility. (You can disagree with others courteously, without being disagreeable.) Feel free to express yourself but keep an open mind toward finding value in what others say. To report abuse or spam, click the X in the upper right corner of the comment box.