Jamie Heater hired as city Arts & Entertainment director

Jamie Heater, 3rd Friday founder and coordinator, has been hired as director of the Arts & Entertainment District.
The 33-year-old, who also organizes the annual New Year’s Eve ball drop, will assume the position on Monday.
“Having a full-time person dedicated to events and marketing will allow Downtown Salisbury to blossom. I can’t wait to get started,” Heater told the Salisbury Independent on Friday.
Heater served on the Arts & Entertainment District Committee four years and was instrumental in the 2015 district expansion application.
She earned a bachelor’s of science degree and master’s degree in business administration, both from Salisbury University.
She received the 2014 Downtown Salisbury Positive Impact Award from Salisbury’s Main Street Program, The City of Salisbury Office of Business Development and Perdue School of Business Marketing 331 Advertising and Promotion Class and, along with her 3rd Friday team, the 2015 Salisbury Area Chamber of Commerce’s Community Arts and Culture Award, according to a news release issued by Mayor Jake Day’s office.
“I applaud the Arts & Entertainment District Committee for their selection of Jamie Heater for this important position, and I am eager to partner with the amazing civic leaders on the board of the Arts & Entertainment District Committee,” the mayor stated in the news release.
“By supporting sustainability in our cultural and arts scene, Downtown can continue its ascendancy as one of the premier small downtowns in America,” he stated.
The director will be expected to “build upon the resurgent energy and excitement Downtown by programming events throughout the calendar year,” according to the news release.
“In addition to beloved community traditions such as the Downtown Tree Lighting, 3rd Friday and 1st Saturday, and Salisbury’s New Year’s Eve Ball Drop, the director will oversee the creation of new festivals, the new Fridays at 5 happy hour events and the return of the wildly popular Shore Craft Beer Fest to the new Riverwalk,” the news release states.
In May, while applications were being accepted for the position, Mike Day, chairman of the committee, said the position of director would be “good news for the city because it reflects the renaissance going on downtown.”
“Mayor Jake Day gave us this opportunity to do this. We want to take it to the next level and make downtown Salisbury shine,” Day said, adding hiring an executive director means the city is “moving to the next level.”
“We wanted to do this and this was the right timing,” he said.
The annual pay will be in the low $60,000 range, Day said. Office space, furnished by the city, will be on Division Street. A visitors’ center will also be in that office.
“We plan to hit the ground running. We will probably have a couple more signature events. We are looking for more events that the new director can help coordinate, but that we will not manage,” he said, giving, as an example, the beer festival that was held June 18, handled by a non-profit organization.

Reach Susan Canfora at scanfora@newszap.com.

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